Our Rolex history
For nearly three decades, DiA has been on an ambitious journey, enchanting watch enthusiasts with exquisite Swiss timepieces. Since becoming the first distributors of Swiss luxury watches in India in 1997, and later as esteemed retailers, DiA has gained a reputation for its profound knowledge of luxury and its enduring relationships with both prestigious brands and discerning clients.
Rolex at DiA
In 2006, DiA became the Official Retailer of Rolex in Mumbai, thereby becoming the first Rolex retailer in the city. In 2023, DiA launched a second Rolex point of sale becoming the premier retailers for Rolex in Surat, Gujarat.
Today, DiA operates these 2 points of sales for Rolex as a proud member of the exclusive club of retailers around the world, who are authorized to retail Rolex timepieces.
